A Swedish ball-bearing company has launched an advertising campaign featuring an AI-generated version of the late actress Greta Garbo. The project, which utilized both US and Chinese AI technology, marks another instance of historical figures being 'revived' for commercial purposes.
The use of AI to recreate the likeness of deceased celebrities continues to be a contentious issue in the entertainment and advertising industries. While the technology allows for high-fidelity recreations, it raises significant questions regarding personality rights and the ethical use of an artist's legacy.
This campaign highlights the rapid advancement of AI in visual and voice synthesis. As these tools become more accessible, the industry is likely to face increased scrutiny over the consent and licensing required for such digital resurrections.
Original Source
Reuters
