Sony Music has now filed 260k takedowns of AI-deepfake tracks

Sony Music continues to lead the industry in aggressive copyright enforcement against AI-generated music. The label has now officially filed 260,000 takedown requests targeting tracks that utilize unauthorized AI-deepfakes of their artists' voices and likenesses.

This massive volume of takedowns highlights the ongoing tension between major record labels and the proliferation of generative AI platforms. The company is actively monitoring streaming services and social media to identify and remove content that infringes upon the personality rights and intellectual property of its roster.

Industry analysts view this move as a clear signal that major labels will continue to prioritize legal action to protect their catalogs from AI-driven dilution. The scale of these takedowns underscores the technical challenge of policing AI content in an era where generation tools are becoming increasingly accessible to the public.